Indie/Alternative:
This music video has a strong narrative which runs throughout the whole video with the song playing over the top. I really like how inspiring and visual this video is because the narrative allows the audience to understand the message behind the lyrics of the song. In addition I like how this video influences your emotions, different to a music video which only focuses on aesthetics. As well as this I like how the majority of the audience can probably relate to the narrative making it appear more down to earth and humble. The filming of the boy become quicker and slower when the song changes in speed which is very effective. I like this idea for my music video because it makes the narrative fit better within the song playing over the top.
This music video would be classed as a disjunctive video because it is very unusual and at points it contains abstract clips which don't directly relate. I like how this music video keeps you engaged for the whole duration of the clip because of the weird aesthetic and futuristic meaning. Also I like the vintage look the video has due to simple filming and the tonal colour schemes. In addition I like the use of zooms in this video because it gives the illusion of travel which fits well within the song and makes it slightly interactive. I like the mix between the band singing and the woman acting because it makes the music video more appealing to a wider audience. Also it follows the conventional lip miming which occurs in music videos.
This is a performance music video which shows the band playing the song, similar to the style of a concert. I like how the band members are positioned in this music video allowing their shadows to be shown on the wall. I like how the overall mise en scene works together because it makes the video more visually appealing even though it just focuses on the band members. In addition I like how the band is positioned on a turn table because it allows different angles to be shown even though the camera is positioned at the front of the band. As well as this I love the photos that are being projected on the wall and on the band because it gives a personal feel.
This music video is a narrative video with elements of performance. I love the overall message of the video because it makes a massive statement and shows a variety of different views. I love how simplistic but effective this video is because it really makes an impact and fits well within the youth culture. I like the way the lower quality videos have been included because it gives a personal feel to the clip. In addition I like how at parts the song cuts out and it is a voice over, this makes it more engaging for the audience. The setting of the video is very simple and understated which makes the aesthetic of the video appealing and it fits within the music genre more effectively.
Pop:
This music video is a performance video, which includes lots of dancing. This music video has a very conventional layout of a pop music video. I really like the colour scheme of this video because it makes a very strong impact due to the bright colours and contrasting tones. Also I really like the setting of this video because it is very visual and aesthetic making it enjoyable to watch. I like the way the people are positioned in this video because it makes the shots look professional and when their are lots of people in one shot it doesn't appear cluttered in anyway. In addition I like how the dancing fits within the song and genre well.
This music video is a subtle performance video, with music played over the top. I really like how the video is split into two screens because it gives an unusual aesthetic however it really works with the song. In addition I like how the camera is solely focused on the singer because it gives a simplistic and more emotional effect, giving different angles and close ups. I really admire the way the colours have been coordinated in a classy way, with rich tones and then the pop of pink.
This music video is focused on the narrative of the song. I really like the filming of this music video because it is very unusual and I have never seen it within a music video. I like how it makes the audience feel like they are following the person around and sees all the emotion first hand- gives a larger impact. Also I love how simplistic the video is because it is basically just following someone round in a normal everyday setting- this makes it more relatable. As well as this I like that the narrative intensifies when the beat increases because it makes the song fit with the narrative better.
R&B:
This is both a performance and a narrative music video. I really like the start when Beyoncé is being filmed underwater because it gives a very unique effect and matches the drama of her music. I like how the start is quite graceful in the movement and sounds, which creates an effective contrast to the trouble she causes further on through the video. In addition I really like the use of slow motion during the video because it adds impact. I like how empowering this video is because it is a contrast the normal degrading of women in R&B music videos.
This music video is a performance video. This video has a very simplistic appearance when compared to the conventional R&B music videos. I like the dark tones used because they add emotion into the video, giving a large impact. I like how the music video focuses mainly on the singer because it is different to the usual R&B music videos which includes a whole range of people. Also I like the subdued movement because it matches the slow pace of the song.
This is a performance music video. My favourite part of this music video is the colour palettes throughout because they are very vivid as well as being pastel at times making it fit within the music genre more effectively. I really like how the band is positioned when they are on the platforms because it appears very aesthetically pleasing and equal to the eye. Also I like how the dancing fits within the song well because it gives a pleasurable experience for the audience.
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