Draft Video Adjustments

From our feedback we have decided to change a few aspects of our music video to allow it to be the best quality product possible. We have taken the feedback from our target audience and teacher into consideration and have decided to act on certain aspects to help improve our video. 
The only big part which we decided to not to make any adjustments to was our filming e.g. reshooting aspects because we were happy with the locations, styling, artist performance and the way the clips flowed together, which meant that it would be a waste of time to re-film any shots. 

· Due to the feedback made on the starting clip (saying that the artist’s eyes dart within the shot, which is not progressive with the confident stare that our artist has throughout the whole video. We decided to change this clip to one of a similar appearance, due to it still having the same styling and location; however she looks away from the camera. This fits better with the video because it makes the audience enticed and intrigued to watch the whole video because of that lack of eye contact. Also it doesn't break the confident demeanour that our artist has when compared to the original clip.

· We moved the title 'Watercolour Envy' text slightly to make sure it was constant with the beat of the song. 

· We then changed the framing of the video slightly; due to the comments about the close up lip syncing elements not because close enough to our artist. We eradicated this by cropping these shots to ensure that the clear focus is on our artist and not what else is in the shot. Also this enables the audience to build a stronger connection with our artist.

· We decided to re-frame certain aspects of the video. For example the hand snap and the ripping photo shot. This ensured these clips fit with our off-centre filming aesthetic, making the overall video visually flow more effectively. This occurred by us cropping the shots slightly, making the closer and off centre. 

· Most of the lip syncing shots had to be altered to ensure that our artist matched with the lyrics. This was the most time consuming and hardest part because it is difficult to tell whether it is exactly in time, when editing. However we have managed to get it all in time to the highest of quality- making it appear realistic and professional. 

· The last adjustment that we made was to add the legal information at the end of the video. We made sure to get a professional look by seeing how other professionally made videos have their legal print visually displayed, which were then able to create something similar.