Representations of your music video

Who?

My indie/alternative music artist is a 19 year old female named Jessie Lovett. I want to create an empowering image that encourages the female members of the audience to feel inspired. I want my music artist to be represented as an idol for young adults due to the relatable narrative that will created within the music video. I also want Jessie to be styled appropriately to fit in with the indie/alternative genre, by doing this it will attract my target audience making the narrative much more effective and influential. In order to create this style I will dress Jessie Lovett in clothing items such as a fur coat, velvet dress, tights, pastel colours, pattered clothing and boots. By doing this it will create that indie style as it makes her identity much more unique and independent when compared to mainstream music artists. I'm thinking of recreating certain looks of music artists such as Dua Lipa and Phoebe Green due to the similar styles towards the genre. By doing this it would make sure that Jessie Lovett's styling is accurate but effective. I want my music artist to become relatable and common and create a synthetic relationship between her and the target audience to in order for audience members to feel a connection to not only her but also her music. This way the audience won't view her as a music artist but has an acquaintance which will make them enjoy the music video but will also end up with them taking her seriously.  

What?

In my music video we have decided alongside that we are going to create a narrative and performance music video. The majority of the video will be a narrative but will also included performance shots in order to create the false ideology of a high budget product. The narrative included in the music video is about a female, Jessie Lovett, recovering after a bad break up with her recent partner. I decided to create this narrative as I thought it was extremely relatable making it a situation where everyone in my target audience can sympathise with. The performance scenes will fit the conventions of a typical indie/alternative music video in order to attract my target audience. For example, the cuts will be edited to fit the tempo of the music, lighting will be ambient but the main focus will be on the music artist making sure she stands out - coloured lighting will also be used in order to add contrast and make the visuals more interesting and exciting to watch. The narrative part of the video will make the music more relatable which will create a synthetic relationship between the audience and the music artist and the performance part will build up her professional persona by encouraging audience members to take her seriously. This will help build Jessie Lovett's success and increase her career especially within the indie/alternative industry.  

Where?

I want my music video to be authentic and realistic by having a setting that is very common in order to make it relatable for my target audience. I plan on filming part of my music video in a field during the daytime with natural lighting, in order to achieve an ambient look I hope to film the shots on a sunny and dry day. By having parts of the shots in a field it represents a vulnerable image for the music artist, Jessie Lovett, as the target audience are able to see her small profile in the middle of an empty setting. This makes audience members recognise the meaning and are able to sympathise with her situation thus finding it relatable. These shots will also be taken in the dark to emphasise the representation of vulnerability and loneliness. This has been done due to many people associating the dark with emptiness and unguarded emotion which represents the message effectively which is what I want to achieve behind the music video. This also suits the forms and conventions of a typical indie music video at the same time. The other half of the shots will be filmed inside with different coloured backgrounds in order to add more colour to the sad meaning. In this setting I will keep the lighting natural in order to make the ambient lighting from outside fit all shots and to not contrast which would end up making the video look unprofessional and not realistic. Clothing will be used appropriately in order to represent the style and make the video aesthetically pleasing.

Why?

I plan on creating a music video that has both narrative and performance. I have decided to do this as I think both genres together fit perfectly and enables me to create an effective music video that not only has meaning but will also connect with my target audience. The performance was chosen in order to fit the typical forms and conventions of a indie music video and by the music artist, Jessie Lovett, containing eye contact throughout these scenes it will build a connection with audience members but will also bring their attention to the song thus gaining the artists success. For the narrative I plan on creating visuals that express the process of an individual recovering from a bad breakup with their recent partner. I decided to choose this story as it is highly relatable throughout modern society for females and males to go in and out of romantic relationships and is something everyone experiences throughout their life. This means the music video will be suited for everyone within my target audience and won't be directed at one specific person. I plan on highlighting the message through the editing stages by making the visuals dark and dreary in order to emphasise the negative emotion running through the female artist. By having a female artist it also represents an empowering image for young girls and shows strength and power when recovering from these hard situations.  

How?

In order to show the representations effectively I will achieve it through mise en scene, camerawork and editing. The vulnerability of the music artist will be shown through the lighting and positioning of the camera which will show her importance and display her as the main focus which audience members will end up looking at. During the outside shots a wide shot will not be used as the majority due to Jessie Lovett having to grab audience members attention and them not focusing on the background. By using a narrow shot I will be able to use close ups and extreme close ups with her maintaining eye contact with the audience in order to maintain their attention and to stand out against the setting. The editing will be used to make the cuts fit with the tempo of the song. By doing this it will represent the indie genre and fit the forms and conventions of a alternative music video. To represent the empowering image of females I will use the clothing and the positioning of the camera to make the female look sad in parts but then strong in others. By doing this it will show the stages of an individual going through a break up with their partner. In these parts the camera will be lower to represent Jessie Lovett as strong and then higher to show her weak. The clothing will change to suit these styles as well as to represent the indie genre. This will help attract and engage the target audience and build my music artist's success by involving the right group of people.