Schedule

Test Shots

Me and my group plan on taking test shots of our music artist, Jessie Lovett. During this stage we can test clothing and styling options in order to best fit the indie genre and to represent her effectively to engage our target audience. When establishing the right clothing choices we can move on to the best positioning of the camera for our particular artist e.g. what angle suits her best. By doing this it will help make her look as authentic and professional as possible making her seem real and believable. When testing out the shots we can see which ones will make the video look as high production as possible. The test shots will show how the overall product will look when containing the clothing, make-up, hair, location and lighting. By doing this at this stage it will give us a chance to improve our original idea and make sure all features of the visuals fit the styling and genre. This will help attract and engage our target audience by creating a music video they will find engaging and aesthetically pleasing to watch. By doing the test shots it will also show us weather we need to change big features such as location or smaller features such as items of clothing, this will help save time and effort to produce an effective music video and save us wasting time changing something we don't need to change.

• Start filming certain shots

Once we have established the best shots we plan on filming certain parts depending on the weather on the particular day. By filming certain shots we are able to decide what techniques would work best in order to make the video as effective as possible. For example, we could see how wide we could make the camera shot when filming outside before the music artist lost the audience's attention. We plan on filming different shots to see which ones would work better and will be effective when trying to emphasise the meaning of the music video by impacting certain scenes. We don't plan on filming all shots we want to use as this will waste time and effort so instead we plan on filming the shots that are unique and see if they work effectively or if it makes the video look unrealistic and doesn't match the tone of the song. When testing the filming we plan on catching different areas of the location in order to get the best one. This will make the visuals more effective and fit the styling perfectly. We can also test the positioning of the camera and whether we want the camera to be filmed hand-held or on a steadicam, this way we will be able to see which one will fit the meaning better.

• Go to locations at different times to see lighting

We plan on going to all locations at different times of the day to see which time would work best for the lighting. This will be helpful when trying to achieve a bright ambient look for parts of the video and a dark look for other parts. When going at different parts of the day we can see at what time of the day the light goes darker and work out the best time for us to arrive at the location when we decide to film the music video. This means we can plan effectively and organise our filming to create the best possible indie music video. Because of our video will contain shots that are filmed inside and outside we can make sure we pick the time of day that makes the lighting fit best with the one used in the inside shots. This will make the overall video look professional and realistic due to the lighting being the same throughout. If we didn't test the lighting techniques some shots would be brighter or darker than others which would create too much contrast meaning it wouldn't fit with the style or song. During the editing stages we plan on editing in the different coloured lighting in order to follow the forms and conventions of a typical indie music video. However, within the filming stage we hope to film on a clear day  making editing easier.
 

• Plan clothing

We want to start planning the items of clothing and accessories we want our music artist, Jessie Lovett, to wear. By doing this we will be able to make sure the styling is as accurate and effective as possible in order to engage and attract our target audience. As we plan on having multiple outfits for our video we can plan ahead and create all outfits to make sure they fit together and match the theme. We want all clothing items to suit the indie style in order to help involve the target audience, this consists of fur coats, patterned clothing, velvet dresses etc. As well as the clothing we can also start to think about make-up and hair styles - this will be much more easier once we've come up with the outfits due to knowing the colour schemes. However, at the moment we plan to have colourful eye make-up with natural skin to represent a laid back and chilled approach towards Jessie Lovett's appearance. By doing this it also fits with the meaning behind the music video and how she suffers through a bad breakup with her recent partner. The hair, make-up and clothing emphasises the storyline making it more relatable for audience members in order for them to sympathise and connect with the music artist.